Welcome to the very first edition of Brand Analytics Insights, a new series dedicated to exploring the technical "engine room" of digital growth. Today, we are joined by your co-hosts and Analyticsdev.net program directors: Steen Rasmussen, a recognized leader in data strategy and business growth, and Gunnar Griese, a specialist in crafting advanced data solutions using Google Cloud and GTM.

In anticipation of our premier code-first event, Analyticsdev.net, taking place April 28–29 in Copenhagen, we are thrilled to feature our inaugural guest, Julius Fedorovicius. As the founder of Analytics Mania and a world-renowned expert in Google Tag Manager, Julius joins us as a confirmed keynote speaker and masterclass trainer. Also joining is Caroline Vidal Co-founder of Women in Data and Analytics Nordics and Dan Murovtsev tracking and measurement expert at Stape. 

Today’s session moves beyond high-level strategy to focus on practical problem-solving and advanced implementation techniques.