AnalyticsDev.net Webcast Episode 01

Guest: Simo Ahava

Episode Introduction

The AnalyticsDev.net Webcast Series begins with a special first episode featuring Simo Ahava, one of the most respected and trusted voices in technical marketing, analytics, and measurement. This launch episode sets the tone for the series: practical, conversational, and grounded in the real work of building better analytics systems.

About Simo Ahava

Simo is Partner and Co-founder at 8-bit-sheep, Co-founder of Simmer, and the author of one of the most widely read and respected blogs in the analytics community. Across more than a decade of writing, teaching, speaking, and consulting, he has helped practitioners make sense of complex topics across Google Tag Manager, Google Analytics, data collection, privacy, tagging, and modern measurement.

Known for explaining difficult technical concepts in a clear and actionable way, Simo has become a reference point for analysts, marketers, developers, and consultants who want to understand not only how tools work, but how measurement should be designed, governed, and improved in practice.

Episode Focus

In this opening episode, Gunnar Griese, Steen Rasmussen, and Jomar Reyes sit down with Simo for a wide-ranging conversation on the state of the MarTech industry, the reality of AI in day-to-day measurement work, and the future of analytics practice.

The discussion will look beyond vendor noise and surface-level trends to explore what has genuinely changed, what has simply been relabelled, and where technical analytics practitioners should focus their attention next.

Why Attend Live

The format is conversational, not scripted, with space for considered answers, follow-up questions, and live audience input. For anyone working with analytics implementation, data quality, server-side tracking, AI, or measurement strategy, this episode offers a practical opportunity to hear from one of the field’s clearest thinkers and to join the AnalyticsDev.net conversation as it continues through the webcast series.

About the AnalyticsDev.net Webcast Series

The AnalyticsDev.net Webcast Series is a live conversation series for technical analytics practitioners, analytics engineers, data engineers, AI engineers, marketing technologists, and advanced digital analysts. Hosted by Gunnar Griese, the series brings together speakers, expert attendees, and future contributors to explore modern measurement, analytics engineering, data activation, AI, and implementation practice. Each episode is designed to continue the AnalyticsDev.net conversation beyond the conference, creating a practical community space for shared learning, live questions, and deeper reflection. Episodes are broadcast live and later made available as podcast content on Spotify.