Brand Leadership Community jomar@brandleadership.community https://blc.twentythree.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Brand Leadership Community episodic no https://blc.twentythree.com/files/rv1.51/sitelogo.gif https://blc.twentythree.com http://blc.twentythree.com/analytics-in-the-age-of-ai-why <p><h2>When answers become cheap, expertise becomes more important</h2><p>The first episode of the Analytics DevNet Webcast tackles one of the biggest questions facing analytics professionals today: <strong>what happens to expertise when AI can increasingly generate code, analysis and answers almost instantly?</strong></p><p>With analytics specialist and educator Simo Ahava joining Gunnar Griese, Steen Rasmussen and Jomar Reyes, the conversation moves beyond simple predictions about whether AI will replace analysts. Instead, it examines what practitioners need to understand if they are going to use AI responsibly and remain valuable as the technology evolves.</p><p>A central concern is the growing temptation to skip the difficult parts of learning. AI can already produce JavaScript, SQL, tagging configurations and explanations that previously required technical expertise. Simo acknowledges the productivity benefits, but argues that manually working through problems builds the mental models required to recognise when something is wrong.</p><p>That ability to question an apparently confident answer becomes increasingly important as AI-generated information spreads faster through organisations.</p><h2>The fundamentals have not disappeared</h2><p>Despite rapid technological change, much of the underlying work of analytics remains familiar.</p><p>Reliable measurement still depends on data quality, correct implementation, sound technical foundations and an understanding of what the organisation is actually trying to achieve. AI may accelerate parts of this process, but it does not remove the need for good inputs or human validation.</p><p>The discussion repeatedly returns to the principle that modelling and synthetic data cannot compensate indefinitely for weak real-world data.</p><p>Simo's position is therefore not anti-AI. He highlights useful applications including infrastructure optimisation, anomaly detection and reducing repetitive technical work. The argument is instead that AI should remove low-value effort while freeing practitioners to focus on more meaningful problems.</p><h2>Analytics is also an organisational discipline</h2><p>The conversation broadens into a critique of how organisations use analytics.</p><p>For decades, companies have invested in analytics while often separating analysts from the teams making everyday business decisions. Steen raises the problem of data becoming "negotiable" when stakeholders seek numbers that support an existing narrative.</p><p>Simo argues that analytics should not simply function as an answer-producing department. Data becomes valuable when it is integrated into organisational processes and decision-making.</p><p>The episode closes by connecting this philosophy to Analytics Dev itself. In a world where information and answers are increasingly available on demand, the hosts argue that <strong>interaction, peer learning and community become more valuable, not less.</strong></p><h3>Key Takeaway</h3><p>AI can make analytics faster, but speed alone does not create expertise. The practitioners who remain valuable will be those who combine AI fluency with strong technical foundations, critical thinking, sound data practices and the ability to connect analytics with real organisational decisions.</p></p><p><a href="http://blc.twentythree.com/analytics-in-the-age-of-ai-why"><img src="http://blc.twentythree.com/64968567/130975359/2a30e940b7c037c1c8bee9bfd4047fae/standard/download-20-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/130975359 Mon, 31 Aug 2026 07:48:08 GMT Analytics in the Age of AI: Why Fundamentals Still Matter. Featuring Simo Ahava When answers become cheap, expertise becomes more importantThe first episode of the Analytics DevNet Webcast tackles one of the biggest questions facing analytics professionals today: what happens to expertise when AI can increasingly generate code, analysis and answers almost instantly?With analytics specialist and educator Simo Ahava joining Gunnar Griese, Steen Rasmussen and Jomar Reyes, the conversation moves beyond simple predictions about whether AI will replace analysts. Instead, it examines what practitioners need to understand if they are going to use AI responsibly and remain valuable as the technology evolves.A central concern is the growing temptation to skip the difficult parts of learning. AI can already produce JavaScript, SQL, tagging configurations and explanations that previously required technical expertise. Simo acknowledges the productivity benefits, but argues that manually working through problems builds the mental models required to recognise when something is wrong.That ability to question an apparently confident answer becomes increasingly important as AI-generated information spreads faster through organisations.The fundamentals have not disappearedDespite rapid technological change, much of the underlying work of analytics remains familiar.Reliable measurement still depends on data quality, correct implementation, sound technical foundations and an understanding of what the organisation is actually trying to achieve. AI may accelerate parts of this process, but it does not remove the need for good inputs or human validation.The discussion repeatedly returns to the principle that modelling and synthetic data cannot compensate indefinitely for weak real-world data.Simo's position is therefore not anti-AI. He highlights useful applications including infrastructure optimisation, anomaly detection and reducing repetitive technical work. The argument is instead that AI should remove low-value effort while freeing practitioners to focus on more meaningful problems.Analytics is also an organisational disciplineThe conversation broadens into a critique of how organisations use analytics.For decades, companies have invested in analytics while often separating analysts from the teams making everyday business decisions. Steen raises the problem of data becoming "negotiable" when stakeholders seek numbers that support an existing narrative.Simo argues that analytics should not simply function as an answer-producing department. Data becomes valuable when it is integrated into organisational processes and decision-making.The episode closes by connecting this philosophy to Analytics Dev itself. In a world where information and answers are increasingly available on demand, the hosts argue that interaction, peer learning and community become more valuable, not less.Key TakeawayAI can make analytics faster, but speed alone does not create expertise. The practitioners who remain valuable will be those who combine AI fluency with strong technical foundations, critical thinking, sound data practices and the ability to connect analytics with real organisational decisions. When answers become cheap, expertise becomes more importantThe first episode of the Analytics DevNet Webcast tackles one of the biggest questions facing analytics professionals today: what happens to expertise when AI can increasingly generate... Brand Leadership Community 48:38 <p><h2>When answers become cheap, expertise becomes more important</h2><p>The first episode of the Analytics DevNet Webcast tackles one of the biggest questions facing analytics professionals today: <strong>what happens to expertise when AI can increasingly generate code, analysis and answers almost instantly?</strong></p><p>With analytics specialist and educator Simo Ahava joining Gunnar Griese, Steen Rasmussen and Jomar Reyes, the conversation moves beyond simple predictions about whether AI will replace analysts. Instead, it examines what practitioners need to understand if they are going to use AI responsibly and remain valuable as the technology evolves.</p><p>A central concern is the growing temptation to skip the difficult parts of learning. AI can already produce JavaScript, SQL, tagging configurations and explanations that previously required technical expertise. Simo acknowledges the productivity benefits, but argues that manually working through problems builds the mental models required to recognise when something is wrong.</p><p>That ability to question an apparently confident answer becomes increasingly important as AI-generated information spreads faster through organisations.</p><h2>The fundamentals have not disappeared</h2><p>Despite rapid technological change, much of the underlying work of analytics remains familiar.</p><p>Reliable measurement still depends on data quality, correct implementation, sound technical foundations and an understanding of what the organisation is actually trying to achieve. AI may accelerate parts of this process, but it does not remove the need for good inputs or human validation.</p><p>The discussion repeatedly returns to the principle that modelling and synthetic data cannot compensate indefinitely for weak real-world data.</p><p>Simo's position is therefore not anti-AI. He highlights useful applications including infrastructure optimisation, anomaly detection and reducing repetitive technical work. The argument is instead that AI should remove low-value effort while freeing practitioners to focus on more meaningful problems.</p><h2>Analytics is also an organisational discipline</h2><p>The conversation broadens into a critique of how organisations use analytics.</p><p>For decades, companies have invested in analytics while often separating analysts from the teams making everyday business decisions. Steen raises the problem of data becoming "negotiable" when stakeholders seek numbers that support an existing narrative.</p><p>Simo argues that analytics should not simply function as an answer-producing department. Data becomes valuable when it is integrated into organisational processes and decision-making.</p><p>The episode closes by connecting this philosophy to Analytics Dev itself. In a world where information and answers are increasingly available on demand, the hosts argue that <strong>interaction, peer learning and community become more valuable, not less.</strong></p><h3>Key Takeaway</h3><p>AI can make analytics faster, but speed alone does not create expertise. The practitioners who remain valuable will be those who combine AI fluency with strong technical foundations, critical thinking, sound data practices and the ability to connect analytics with real organisational decisions.</p></p><p><a href="http://blc.twentythree.com/analytics-in-the-age-of-ai-why"><img src="http://blc.twentythree.com/64968567/130975359/2a30e940b7c037c1c8bee9bfd4047fae/standard/download-20-thumbnail.jpg" width="600" height="338"/></a></p> analyticsdev.net Webcast http://blc.twentythree.com/snippet-data-management-cv-the <p><p><strong>The eCommerce Technology Stack</strong></p> <p><em>The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business</em></p> <p>With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.&nbsp;</p> <p>As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks.</p> <p><strong>Between Risk and Experience</strong></p> <p>It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds.</p> <p><strong>What the Numbers Say</strong></p> <p>Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance.</p> <p><strong>About this Event</strong></p> <p>Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C.</p> <p><strong><em>Performance, security and availability are critical foundational elements for eCommerce and online business.</em></strong></p> <p>To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years.</p> <p>Topics discussed include;</p> <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability &amp; Stability – Always online through traffic surges and attacks</li></ul><p>Data integration – Connecting source for business outcome</p> <p>Web Platforms – Combining CMS, OMS &amp; a Mobile First mindset</p> <p>&nbsp;</p> <p><strong>DISCUSSION PANEL</strong></p> <p><strong>CHRISTINA ELMARK</strong></p> <p>Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.</p> <p>&nbsp;</p> <p>She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.</p> <p>She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.</p> <p><strong>HEIDI TESCHEMACHER</strong></p> <p>Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.</p> <p>She was born into branding and retail, working at P&amp;G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.</p> <p><strong>MIHAELA RISCA</strong></p> <p>Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business.</p> <p>Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates.</p> <p><strong>JOMAR REYES – HOST</strong></p> <p>Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.</p> <p>&nbsp;</p></p><p><a href="http://blc.twentythree.com/snippet-data-management-cv-the"><img src="http://blc.twentythree.com/64968560/68629929/2d5b6c7ff93485ef1319d9876e275e56/standard/download-8-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/68629929 Thu, 06 May 2021 12:25:36 GMT Snippet: Data Management - CV - The Marketing Technology Stack for eCommerce The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks. Between Risk and Experience It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds. What the Numbers Say Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance. About this Event Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C. Performance, security and availability are critical foundational elements for eCommerce and online business. To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years. Topics discussed include; Customer experience – The art of Page PerformanceThe Speed vs. rich media balanceRisk vs. Turnover – Optimising Fraud preventionReliability Stability – Always online through traffic surges and attacksData integration – Connecting source for business outcome Web Platforms – Combining CMS, OMS a Mobile First mindset DISCUSSION PANEL CHRISTINA ELMARK Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication. She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics. She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group. HEIDI TESCHEMACHER Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’. She was born into branding and retail, working at PG, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results. MIHAELA RISCA Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business. Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates. JOMAR REYES – HOST Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic. The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. As retailers and... Brand Leadership Community 00:30 <p><p><strong>The eCommerce Technology Stack</strong></p> <p><em>The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business</em></p> <p>With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.&nbsp;</p> <p>As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks.</p> <p><strong>Between Risk and Experience</strong></p> <p>It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds.</p> <p><strong>What the Numbers Say</strong></p> <p>Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance.</p> <p><strong>About this Event</strong></p> <p>Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C.</p> <p><strong><em>Performance, security and availability are critical foundational elements for eCommerce and online business.</em></strong></p> <p>To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years.</p> <p>Topics discussed include;</p> <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability &amp; Stability – Always online through traffic surges and attacks</li></ul><p>Data integration – Connecting source for business outcome</p> <p>Web Platforms – Combining CMS, OMS &amp; a Mobile First mindset</p> <p>&nbsp;</p> <p><strong>DISCUSSION PANEL</strong></p> <p><strong>CHRISTINA ELMARK</strong></p> <p>Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.</p> <p>&nbsp;</p> <p>She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.</p> <p>She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.</p> <p><strong>HEIDI TESCHEMACHER</strong></p> <p>Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.</p> <p>She was born into branding and retail, working at P&amp;G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.</p> <p><strong>MIHAELA RISCA</strong></p> <p>Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business.</p> <p>Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates.</p> <p><strong>JOMAR REYES – HOST</strong></p> <p>Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.</p> <p>&nbsp;</p></p><p><a href="http://blc.twentythree.com/snippet-data-management-cv-the"><img src="http://blc.twentythree.com/64968560/68629929/2d5b6c7ff93485ef1319d9876e275e56/standard/download-8-thumbnail.jpg" width="600" height="338"/></a></p> BLC data Ecommerce http://blc.twentythree.com/snippet-technology-changing <p><p><strong>The eCommerce Technology Stack</strong></p> <p><em>The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business</em></p> <p>With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.&nbsp;</p> <p>As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks.</p> <p><strong>Between Risk and Experience</strong></p> <p>It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds.</p> <p><strong>What the Numbers Say</strong></p> <p>Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance.</p> <p><strong>About this Event</strong></p> <p>Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C.</p> <p><strong><em>Performance, security and availability are critical foundational elements for eCommerce and online business.</em></strong></p> <p>To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years.</p> <p>Topics discussed include;</p> <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability &amp; Stability – Always online through traffic surges and attacks</li></ul><p>Data integration – Connecting source for business outcome</p> <p>Web Platforms – Combining CMS, OMS &amp; a Mobile First mindset</p> <p>&nbsp;</p> <p><strong>DISCUSSION PANEL</strong></p> <p><strong>CHRISTINA ELMARK</strong></p> <p>Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.</p> <p>&nbsp;</p> <p>She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.</p> <p>She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.</p> <p><strong>HEIDI TESCHEMACHER</strong></p> <p>Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.</p> <p>She was born into branding and retail, working at P&amp;G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.</p> <p><strong>MIHAELA RISCA</strong></p> <p>Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business.</p> <p>Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates.</p> <p><strong>JOMAR REYES – HOST</strong></p> <p>Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.</p> <p>&nbsp;</p></p><p><a href="http://blc.twentythree.com/snippet-technology-changing"><img src="http://blc.twentythree.com/64968560/68629578/48a42be475be03f19b5881f61a088132/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/68629578 Thu, 06 May 2021 12:25:36 GMT Snippet: Technology Changing Business - HT - The Marketing Technology Stack... The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks. Between Risk and Experience It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds. What the Numbers Say Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance. About this Event Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C. Performance, security and availability are critical foundational elements for eCommerce and online business. To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years. Topics discussed include; Customer experience – The art of Page PerformanceThe Speed vs. rich media balanceRisk vs. Turnover – Optimising Fraud preventionReliability Stability – Always online through traffic surges and attacksData integration – Connecting source for business outcome Web Platforms – Combining CMS, OMS a Mobile First mindset DISCUSSION PANEL CHRISTINA ELMARK Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication. She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics. She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group. HEIDI TESCHEMACHER Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’. She was born into branding and retail, working at PG, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results. MIHAELA RISCA Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business. Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates. JOMAR REYES – HOST Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic. The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. As retailers and... Brand Leadership Community 02:17 <p><p><strong>The eCommerce Technology Stack</strong></p> <p><em>The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business</em></p> <p>With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.&nbsp;</p> <p>As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks.</p> <p><strong>Between Risk and Experience</strong></p> <p>It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds.</p> <p><strong>What the Numbers Say</strong></p> <p>Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance.</p> <p><strong>About this Event</strong></p> <p>Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C.</p> <p><strong><em>Performance, security and availability are critical foundational elements for eCommerce and online business.</em></strong></p> <p>To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years.</p> <p>Topics discussed include;</p> <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability &amp; Stability – Always online through traffic surges and attacks</li></ul><p>Data integration – Connecting source for business outcome</p> <p>Web Platforms – Combining CMS, OMS &amp; a Mobile First mindset</p> <p>&nbsp;</p> <p><strong>DISCUSSION PANEL</strong></p> <p><strong>CHRISTINA ELMARK</strong></p> <p>Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.</p> <p>&nbsp;</p> <p>She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.</p> <p>She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.</p> <p><strong>HEIDI TESCHEMACHER</strong></p> <p>Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.</p> <p>She was born into branding and retail, working at P&amp;G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.</p> <p><strong>MIHAELA RISCA</strong></p> <p>Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business.</p> <p>Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates.</p> <p><strong>JOMAR REYES – HOST</strong></p> <p>Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.</p> <p>&nbsp;</p></p><p><a href="http://blc.twentythree.com/snippet-technology-changing"><img src="http://blc.twentythree.com/64968560/68629578/48a42be475be03f19b5881f61a088132/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> Ecommerce Marketing Technology http://blc.twentythree.com/snippet-the-internet-for-ecom-mr <p><p><strong>The eCommerce Technology Stack</strong></p> <p><em>The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business</em></p> <p>With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.&nbsp;</p> <p>As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks.</p> <p><strong>Between Risk and Experience</strong></p> <p>It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds.</p> <p><strong>What the Numbers Say</strong></p> <p>Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance.</p> <p><strong>About this Event</strong></p> <p>Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C.</p> <p><strong><em>Performance, security and availability are critical foundational elements for eCommerce and online business.</em></strong></p> <p>To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years.</p> <p>Topics discussed include;</p> <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability &amp; Stability – Always online through traffic surges and attacks</li></ul><p>Data integration – Connecting source for business outcome</p> <p>Web Platforms – Combining CMS, OMS &amp; a Mobile First mindset</p> <p>&nbsp;</p> <p><strong>DISCUSSION PANEL</strong></p> <p><strong>CHRISTINA ELMARK</strong></p> <p>Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.</p> <p>&nbsp;</p> <p>She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.</p> <p>She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.</p> <p><strong>HEIDI TESCHEMACHER</strong></p> <p>Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.</p> <p>She was born into branding and retail, working at P&amp;G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.</p> <p><strong>MIHAELA RISCA</strong></p> <p>Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business.</p> <p>Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates.</p> <p><strong>JOMAR REYES – HOST</strong></p> <p>Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.</p> <p>&nbsp;</p></p><p><a href="http://blc.twentythree.com/snippet-the-internet-for-ecom-mr"><img src="http://blc.twentythree.com/64968560/68629449/8632a771a191a378376eef4cfc09a671/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/68629449 Thu, 06 May 2021 12:25:36 GMT Snippet: The Internet for eCom - MR - The Marketing Technology Stack for... The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks. Between Risk and Experience It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds. What the Numbers Say Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance. About this Event Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C. Performance, security and availability are critical foundational elements for eCommerce and online business. To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years. Topics discussed include; Customer experience – The art of Page PerformanceThe Speed vs. rich media balanceRisk vs. Turnover – Optimising Fraud preventionReliability Stability – Always online through traffic surges and attacksData integration – Connecting source for business outcome Web Platforms – Combining CMS, OMS a Mobile First mindset DISCUSSION PANEL CHRISTINA ELMARK Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication. She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics. She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group. HEIDI TESCHEMACHER Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’. She was born into branding and retail, working at PG, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results. MIHAELA RISCA Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business. Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates. JOMAR REYES – HOST Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic. The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. As retailers and... Brand Leadership Community 01:39 <p><p><strong>The eCommerce Technology Stack</strong></p> <p><em>The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business</em></p> <p>With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.&nbsp;</p> <p>As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks.</p> <p><strong>Between Risk and Experience</strong></p> <p>It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds.</p> <p><strong>What the Numbers Say</strong></p> <p>Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance.</p> <p><strong>About this Event</strong></p> <p>Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C.</p> <p><strong><em>Performance, security and availability are critical foundational elements for eCommerce and online business.</em></strong></p> <p>To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years.</p> <p>Topics discussed include;</p> <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability &amp; Stability – Always online through traffic surges and attacks</li></ul><p>Data integration – Connecting source for business outcome</p> <p>Web Platforms – Combining CMS, OMS &amp; a Mobile First mindset</p> <p>&nbsp;</p> <p><strong>DISCUSSION PANEL</strong></p> <p><strong>CHRISTINA ELMARK</strong></p> <p>Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.</p> <p>&nbsp;</p> <p>She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.</p> <p>She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.</p> <p><strong>HEIDI TESCHEMACHER</strong></p> <p>Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.</p> <p>She was born into branding and retail, working at P&amp;G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.</p> <p><strong>MIHAELA RISCA</strong></p> <p>Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business.</p> <p>Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates.</p> <p><strong>JOMAR REYES – HOST</strong></p> <p>Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.</p> <p>&nbsp;</p></p><p><a href="http://blc.twentythree.com/snippet-the-internet-for-ecom-mr"><img src="http://blc.twentythree.com/64968560/68629449/8632a771a191a378376eef4cfc09a671/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> Ecommerce Technology http://blc.twentythree.com/snippet-mobile-first-ce-the <p><p><strong>The eCommerce Technology Stack</strong></p> <p><em>The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business</em></p> <p>With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.&nbsp;</p> <p>As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks.</p> <p><strong>Between Risk and Experience</strong></p> <p>It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds.</p> <p><strong>What the Numbers Say</strong></p> <p>Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance.</p> <p><strong>About this Event</strong></p> <p>Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C.</p> <p><strong><em>Performance, security and availability are critical foundational elements for eCommerce and online business.</em></strong></p> <p>To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years.</p> <p>Topics discussed include;</p> <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability &amp; Stability – Always online through traffic surges and attacks</li></ul><p>Data integration – Connecting source for business outcome</p> <p>Web Platforms – Combining CMS, OMS &amp; a Mobile First mindset</p> <p>&nbsp;</p> <p><strong>DISCUSSION PANEL</strong></p> <p><strong>CHRISTINA ELMARK</strong></p> <p>Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.</p> <p>&nbsp;</p> <p>She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.</p> <p>She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.</p> <p><strong>HEIDI TESCHEMACHER</strong></p> <p>Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.</p> <p>She was born into branding and retail, working at P&amp;G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.</p> <p><strong>MIHAELA RISCA</strong></p> <p>Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business.</p> <p>Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates.</p> <p><strong>JOMAR REYES – HOST</strong></p> <p>Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.</p> <p>&nbsp;</p></p><p><a href="http://blc.twentythree.com/snippet-mobile-first-ce-the"><img src="http://blc.twentythree.com/64968560/68629446/9e081413ec3f24e43c975319e0bff585/standard/download-8-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/68629446 Thu, 06 May 2021 12:25:36 GMT Snippet: Mobile First - CE - The Marketing Technology Stack for eCommerce The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks. Between Risk and Experience It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds. What the Numbers Say Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance. About this Event Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C. Performance, security and availability are critical foundational elements for eCommerce and online business. To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years. Topics discussed include; Customer experience – The art of Page PerformanceThe Speed vs. rich media balanceRisk vs. Turnover – Optimising Fraud preventionReliability Stability – Always online through traffic surges and attacksData integration – Connecting source for business outcome Web Platforms – Combining CMS, OMS a Mobile First mindset DISCUSSION PANEL CHRISTINA ELMARK Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication. She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics. She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group. HEIDI TESCHEMACHER Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’. She was born into branding and retail, working at PG, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results. MIHAELA RISCA Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business. Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates. JOMAR REYES – HOST Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic. The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. As retailers and... Brand Leadership Community 01:24 <p><p><strong>The eCommerce Technology Stack</strong></p> <p><em>The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business</em></p> <p>With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.&nbsp;</p> <p>As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks.</p> <p><strong>Between Risk and Experience</strong></p> <p>It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds.</p> <p><strong>What the Numbers Say</strong></p> <p>Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance.</p> <p><strong>About this Event</strong></p> <p>Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C.</p> <p><strong><em>Performance, security and availability are critical foundational elements for eCommerce and online business.</em></strong></p> <p>To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years.</p> <p>Topics discussed include;</p> <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability &amp; Stability – Always online through traffic surges and attacks</li></ul><p>Data integration – Connecting source for business outcome</p> <p>Web Platforms – Combining CMS, OMS &amp; a Mobile First mindset</p> <p>&nbsp;</p> <p><strong>DISCUSSION PANEL</strong></p> <p><strong>CHRISTINA ELMARK</strong></p> <p>Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.</p> <p>&nbsp;</p> <p>She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.</p> <p>She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.</p> <p><strong>HEIDI TESCHEMACHER</strong></p> <p>Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.</p> <p>She was born into branding and retail, working at P&amp;G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.</p> <p><strong>MIHAELA RISCA</strong></p> <p>Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business.</p> <p>Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates.</p> <p><strong>JOMAR REYES – HOST</strong></p> <p>Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.</p> <p>&nbsp;</p></p><p><a href="http://blc.twentythree.com/snippet-mobile-first-ce-the"><img src="http://blc.twentythree.com/64968560/68629446/9e081413ec3f24e43c975319e0bff585/standard/download-8-thumbnail.jpg" width="600" height="338"/></a></p> Ecommerce Mobile http://blc.twentythree.com/interview-one-on-one-with-olivia-1 <p>Interview: One on One with Olivia - Community Advisors of BLC - Olivia</p><p><a href="http://blc.twentythree.com/interview-one-on-one-with-olivia-1"><img src="http://blc.twentythree.com/64968560/65487354/e708d196ac8977cdfc4287081b9f7327/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/65487354 Wed, 09 Dec 2020 13:22:34 GMT Interview: One on One with Olivia #1 Interview: One on One with Olivia - Community Advisors of BLC - Olivia Interview: One on One with Olivia - Community Advisors of BLC - Olivia Brand Leadership Community 20:40 <p>Interview: One on One with Olivia - Community Advisors of BLC - Olivia</p><p><a href="http://blc.twentythree.com/interview-one-on-one-with-olivia-1"><img src="http://blc.twentythree.com/64968560/65487354/e708d196ac8977cdfc4287081b9f7327/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> Interview http://blc.twentythree.com/webcast-the-future-of-2 <p><p><a href="http://brandleadership.community/Insights/webcast-the-future-of-organisational-transformation/" target="_self">Click here to see the full program</a>&nbsp;</p> </p><p><a href="http://blc.twentythree.com/webcast-the-future-of-2"><img src="http://blc.twentythree.com/64968567/65227018/195ad1df06dac583688098cb00cb1d24/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/65227018 Thu, 19 Nov 2020 11:46:04 GMT Webcast: The Future of Organisational Transformation Click here to see the full program Click here to see the full program Brand Leadership Community 46:41 <p><p><a href="http://brandleadership.community/Insights/webcast-the-future-of-organisational-transformation/" target="_self">Click here to see the full program</a>&nbsp;</p> </p><p><a href="http://blc.twentythree.com/webcast-the-future-of-2"><img src="http://blc.twentythree.com/64968567/65227018/195ad1df06dac583688098cb00cb1d24/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> Future Organisation webcast http://blc.twentythree.com/mark-chaudhry-sustaining <p>How to maintain the company's focus on transformation.&nbsp;Mark Chaudhry: Sustaining transformation in an Organisation</p><p><a href="http://blc.twentythree.com/mark-chaudhry-sustaining"><img src="http://blc.twentythree.com/64968567/65365563/ef777f25c0463c97eaeed3fcaf220752/standard/download-11-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/65365563 Thu, 19 Nov 2020 11:46:04 GMT Mark Chaudhry: Sustaining transformation in an Organisation How to maintain the company's focus on transformation.Mark Chaudhry: Sustaining transformation in an Organisation How to maintain the company's focus on transformation.Mark Chaudhry: Sustaining transformation in an Organisation Brand Leadership Community 01:35 <p>How to maintain the company's focus on transformation.&nbsp;Mark Chaudhry: Sustaining transformation in an Organisation</p><p><a href="http://blc.twentythree.com/mark-chaudhry-sustaining"><img src="http://blc.twentythree.com/64968567/65365563/ef777f25c0463c97eaeed3fcaf220752/standard/download-11-thumbnail.jpg" width="600" height="338"/></a></p> CxO Mark Chaudhry http://blc.twentythree.com/future-of-organisational <p>Mia Bertelsen Planck's response to the question, 'Who is responsible for defining the culture in an organisation'.</p><p><a href="http://blc.twentythree.com/future-of-organisational"><img src="http://blc.twentythree.com/64968567/65298489/30f985ed01622e61e7dbf2f3c25a8993/standard/download-8-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/65298489 Thu, 19 Nov 2020 11:46:04 GMT Future of Organisational Transformation - Who is responsible for Culture Mia Bertelsen Planck's response to the question, 'Who is responsible for defining the culture in an organisation'. Mia Bertelsen Planck's response to the question, 'Who is responsible for defining the culture in an organisation'. Brand Leadership Community 00:56 <p>Mia Bertelsen Planck's response to the question, 'Who is responsible for defining the culture in an organisation'.</p><p><a href="http://blc.twentythree.com/future-of-organisational"><img src="http://blc.twentythree.com/64968567/65298489/30f985ed01622e61e7dbf2f3c25a8993/standard/download-8-thumbnail.jpg" width="600" height="338"/></a></p> culture future transformation http://blc.twentythree.com/test-production-meeting-test-emil <p>Testing</p><p><a href="http://blc.twentythree.com/test-production-meeting-test-emil"><img src="http://blc.twentythree.com/60445168/64804339/a4b4e3d7a8cdfc786be02f6509af3383/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/64804339 Thu, 22 Oct 2020 07:29:42 GMT TEST: Production Meeting Test - Emil & Jomar Testing Testing Brand Leadership Community 01:06:06 <p>Testing</p><p><a href="http://blc.twentythree.com/test-production-meeting-test-emil"><img src="http://blc.twentythree.com/60445168/64804339/a4b4e3d7a8cdfc786be02f6509af3383/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> test http://blc.twentythree.com/test-test-cph-dismov <p>This is to test seating setup and camera angles, and the edit.<br><br>Lighting and audio have not been optimised</p><p><a href="http://blc.twentythree.com/test-test-cph-dismov"><img src="http://blc.twentythree.com/60445027/64421963/069fa45c9560474ae5b4e5ab11b387b3/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/64421963 Sat, 19 Sep 2020 19:09:39 GMT TEST: Test CPH Dis.mov This is to test seating setup and camera angles, and the edit.Lighting and audio have not been optimised This is to test seating setup and camera angles, and the edit.Lighting and audio have not been optimised Brand Leadership Community 01:14 <p>This is to test seating setup and camera angles, and the edit.<br><br>Lighting and audio have not been optimised</p><p><a href="http://blc.twentythree.com/test-test-cph-dismov"><img src="http://blc.twentythree.com/60445027/64421963/069fa45c9560474ae5b4e5ab11b387b3/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> test http://blc.twentythree.com/future-of-ecommerce-webinar-series-1 <p><p><strong>THE FUTURE OF ECOMMERCE</strong></p> <p><strong>Direct to Customer &amp; the Impact of Amazon</strong></p> <p>This webinar series explores how eCommerce has come of age, in the pandemic era eCommerce adoption will be redefining leading brands.</p> <p>eCommerce giant Amazon has proven, at the Direct to Customer is a powerful model that consumers are coming to expect.</p> <p>As this model is rapidly becoming a part of the new normal, we explore how adopting ‘direct to customer’ in a brand’s sales and marketing strategy will define the leading brands of tomorrow.</p> <p>In this first webinar, talks from two highly experienced senior digital marketing professionals Emmanuel Arendarcyzk (UK/FR) former Google executive and founder of Zesta, as well as Markus Varsikko (FI) the leading authority on Amazon in the Nordics and founder of Dash Retail.</p> </p><p><a href="http://blc.twentythree.com/future-of-ecommerce-webinar-series-1"><img src="http://blc.twentythree.com/60445192/63670545/45c4df5c2e3146ff2c77613fb5443aa4/standard/download-6-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/63670545 Tue, 14 Jul 2020 14:57:46 GMT Future of eCommerce Webinar Series - D2C & Amazon THE FUTURE OF ECOMMERCE Direct to Customer the Impact of Amazon This webinar series explores how eCommerce has come of age, in the pandemic era eCommerce adoption will be redefining leading brands. eCommerce giant Amazon has proven, at the Direct to Customer is a powerful model that consumers are coming to expect. As this model is rapidly becoming a part of the new normal, we explore how adopting ‘direct to customer’ in a brand’s sales and marketing strategy will define the leading brands of tomorrow. In this first webinar, talks from two highly experienced senior digital marketing professionals Emmanuel Arendarcyzk (UK/FR) former Google executive and founder of Zesta, as well as Markus Varsikko (FI) the leading authority on Amazon in the Nordics and founder of Dash Retail. THE FUTURE OF ECOMMERCE Direct to Customer the Impact of Amazon This webinar series explores how eCommerce has come of age, in the pandemic era eCommerce adoption will be redefining leading brands. eCommerce giant Amazon has proven, at the Direct... Brand Leadership Community 44:35 <p><p><strong>THE FUTURE OF ECOMMERCE</strong></p> <p><strong>Direct to Customer &amp; the Impact of Amazon</strong></p> <p>This webinar series explores how eCommerce has come of age, in the pandemic era eCommerce adoption will be redefining leading brands.</p> <p>eCommerce giant Amazon has proven, at the Direct to Customer is a powerful model that consumers are coming to expect.</p> <p>As this model is rapidly becoming a part of the new normal, we explore how adopting ‘direct to customer’ in a brand’s sales and marketing strategy will define the leading brands of tomorrow.</p> <p>In this first webinar, talks from two highly experienced senior digital marketing professionals Emmanuel Arendarcyzk (UK/FR) former Google executive and founder of Zesta, as well as Markus Varsikko (FI) the leading authority on Amazon in the Nordics and founder of Dash Retail.</p> </p><p><a href="http://blc.twentythree.com/future-of-ecommerce-webinar-series-1"><img src="http://blc.twentythree.com/60445192/63670545/45c4df5c2e3146ff2c77613fb5443aa4/standard/download-6-thumbnail.jpg" width="600" height="338"/></a></p> ecommerce future webinar