Webinars

Brand Connect Webcast featuring Matthew Brandt S1 E5

Wed, 21 Oct 2026 14:40:07 GMT

Brand Connect Webcast: The Future of Data Strategy: Personalisation, Privacy & AI | S01 EP05

Are we building data strategies around what technology makes possible, or around what customers and businesses actually need?

Organisations have become better at collecting, integrating and reporting data. But turning that data into better decisions and meaningful customer value remains a challenge. As AI changes how businesses use information, what should a modern data strategy prioritise?

In Episode 05 of the Brand Connect Webcast, host Jomar Reyes welcomes Matthew Brandt to explore the future of data strategy and the choices facing leaders across personalisation, privacy and AI.

Together, they will discuss what it takes to move from being data-driven to decision-driven, who should own data strategy and how organisations can prepare their data capabilities for AI.

The conversation will also question whether brands need a complete 360-degree customer view to deliver meaningful personalisation, or whether collecting less data and using it more intelligently could be a better approach.

Expect an open discussion about the organisational, cultural and technological challenges behind data strategy, and what business and brand leaders should prioritise for 2027 and beyond.

Join us live and bring your questions for Matthew and Jomar.

AnalyticsDev.Net Webcast Featuring Fosca Fimiani

Wed, 21 Oct 2026 14:10:25 GMT

AnalyticsDev.net Webcast

Episode 02

Guest: Fosca Fimiani

Episode Introduction

What does it take to make analytics useful, from the first implementation decision to the moment someone acts on the results?

In Episode 04 of the AnalyticsDev.net Webcast Series, Fosca Fimiani joins Gunnar Griese, Steen Rasmussen, and Jomar Reyes for a conversation that spans analytics strategy, CRO, data visualisation, statistical methods, and the tools changing how practitioners work. The episode also offers a preview of the ideas Fosca will bring to AnalyticsDev.net in Copenhagen on 17 March 2027.

About Fosca Fimiani

Fosca brings 15 years of experience across analytics. Her work spans conversion rate optimisation, data visualisation, implementation, strategy, and team leadership, giving her a view of how technical choices connect to business questions and decisions.

That breadth makes her a valuable voice in a field where the people defining a measurement strategy and the people building it do not always work closely together.

Episode Focus

The conversation begins with Fosca’s path through analytics and what her experience across different disciplines has taught her about making data useful. From there, the group will explore the relationship between strategy and implementation, what CRO reveals about human behaviour, and why clear data visualisation takes more than a polished chart.

They will also get into the technical questions shaping current analytics work: where MCPs may be useful in practice, which statistical methods deserve more attention, and how to choose between today’s analytics platforms. Finally, Fosca will share how AI is changing her day-to-day work and which skills she believes analysts will need most as those tools develop.

Why Attend Live

This is a chance to hear Fosca discuss both the strategic and technical sides of analytics, with room for follow-up questions and input from the audience. If you work in measurement, analytics implementation, CRO, data engineering, or analytics strategy, join us to explore the practical choices behind better analysis and get an early look at Fosca’s AnalyticsDev.net 2027 perspective.

About the AnalyticsDev.net Webcast Series

The AnalyticsDev.net Webcast Series brings together technical analytics practitioners, analytics engineers, data engineers, AI engineers, marketing technologists, and advanced digital analysts for live conversations about modern measurement and implementation practice.

Hosted by Gunnar Griese, the series connects speakers and the wider community ahead of AnalyticsDev.net in Copenhagen. Each episode leaves room for practical examples, live questions, and perspectives that continue beyond the webcast.

Brand Connect Webcast: Martech in 2027: S01 EP04

Wed, 21 Oct 2026 13:08:41 GMT

Brand Connect Webcast: Martech in 2027 | S01 EP04

What should marketing teams be preparing for as we head into 2027?

From AI to changing customer expectations, there is plenty competing for attention in Martech. But which developments will make a practical difference, and how do teams decide where to invest their time, budget and skills?

In Episode 04 of the Brand Connect Webcast, host Jomar Reyes welcomes Matthew Niederberger to explore Martech in 2027 and what it could mean for the people, technologies and decisions behind modern marketing.

Together, they will discuss how the role of Martech is evolving, where AI could add value and what organisations should consider when building the capabilities they need for the year ahead.

Expect an open conversation about the opportunities, challenges and choices facing marketing and technology teams, with room to share your own questions and perspectives.

Join us live and bring your questions for Matthew and Jomar.

Brand Connect Webcast: Beyond the Tools: Rethinking Teams, Decisions and Work...

Wed, 21 Oct 2026 12:09:57 GMT

Beyond the Tools: Rethinking Teams, Decisions and Work in the AI Era

Organisations have spent years investing in data platforms, dashboards, CRM systems and increasingly sophisticated marketing technology. Yet having more tools and more data does not automatically lead to better decisions or better ways of working.

Now AI is changing more than the technology itself. It is beginning to influence how people access information, how decisions are made, which tasks are automated and what organisations need from their marketing and analytics teams.

In the second episode of the BLC Brand Connect Webcast, Jomar Reyes sits down with Anders Rosenqvist and Thorstein Nordby to explore what happens when technology moves from supporting the work to actively taking part in it.

How do organisations turn data into decisions people can act on? How should analytics and marketing teams be structured when AI can answer questions, analyse performance and carry out tasks? Will people still work inside dashboards and CRM systems in the same way? And which responsibilities should remain human?

The conversation will also look at the realities behind transformation: changing roles, improving data quality, building trust in automated systems and helping people adapt to new ways of working.

It is an open conversation bringing together perspectives from marketing performance, CRM, Revenue Operations and AI-enabled workflows.

Join the second episode and be part of the con

On the move: Season 1 Episode 2

Tue, 29 Sep 2026 11:19:32 GMT

On the Move, Episode 2: Where Will Agency Growth Come From in the AI Era?

AI is helping agencies work faster, but it is also changing what clients are willing to pay for. Projects are getting smaller, billable hours are under pressure, and competing on price is becoming harder to sustain. So where can agencies find their next source of growth?

In this episode, Steen Rasmussen and Robert Johnson discuss what these shifts mean for agency leaders. They explore the limits of selling time, the difference between winning a larger share of a client’s budget and creating more value, and how agencies can turn work they have already done for clients into repeatable products and recurring revenue.

A candid conversation about the commercial decisions agencies face now, and what it takes to build a business that can grow beyond the next project.

Brand Connect Webcast: Beyond the Numbers: S01 EP03

Tue, 29 Sep 2026 09:16:17 GMT

Brand Connect Webcast: Beyond the Numbers – How Marketing Decisions Really Get Made | S01 EP03

Your analytics team delivered the dashboard. But what if the decision had already been made?

Organisations have more data, dashboards and analytical capabilities than ever before. Yet analytics teams are still often stuck answering requests, producing reports and explaining what happened instead of influencing what happens next.

So, is the problem really the data? Or is it how analytics is organised and how decisions are made?

In this episode of the BLC Brand Connect Webcast, Jomar Reyes brings together Matz Lukmani and Steen Rasmussen to explore what it takes to turn analytics into a genuine decision-making capability.

Building on his upcoming Analytics Operating Models: Designing Teams That Turn Data Into Decisions masterclass, Matz will explore how analytics teams can move beyond reactive reporting, organise around the decisions that matter and become strategic partners to the business.

Steen adds a more uncomfortable question through his concept of Decision Laundering: Are organisations genuinely using data to make better decisions, or simply using numbers to make decisions look more objective after the fact?

Together, they will explore:

Why analytics teams struggle to influence business decisions
Whether different metrics can be used to support almost any conclusion
How analytics teams should be structured around business needs
What it takes to move from reporting results to shaping decisions
How AI will change analytics roles and operating models
And whether more data actually leads to better judgement

Because having the numbers is one thing. Knowing how to organise around them, challenge them and act on them is something else entirely.

Brand Connect Webcast: Beyond the Silos - Building Connected Brand...

Fri, 11 Sep 2026 10:52:22 GMT

We all talk about breaking down silos. But how do you actually make it work?

Marketing, data, technology, product and creative teams often work in very different ways. They have different priorities, different tools and sometimes very different ideas about what success looks like.

In the first episode of the BLC Brand Connect Webcast, Jomar Reyes sits down with Bine Aagaard Johanson, Marta Florentyna Saratowicz and Julianna Hauswirth to talk about what happens when these different worlds come together.

How can data help bring people together instead of creating another silo? Why do organisations invest in Martech and still struggle to work together? What role can AI play? And what does leadership have to do with all of it?

The conversation also touches on trust, influence, collaboration and the role of women in technology, data and leadership.

It is an open conversation with different perspectives, real experiences and plenty of room to follow where the discussion goes.

Watch the first episode and join the conversation.

Meet the speakers

Bine Aagaard Johanson

Managing Director, Northern Europe, Jellyfish

Bine Aagaard Johanson is an accomplished digital sales and marketing leader with extensive experience across agencies, technology providers, publishing, and entrepreneurial ventures. Throughout her career, she has helped organizations accelerate growth by combining commercial strategy with digital innovation, customer-centric thinking, and strong leadership.

With a passion for building high-performing teams, Bine is recognized for creating people-first cultures where collaboration, trust, and individual empowerment drive both business success and long-term growth. Her expertise spans digital sales, marketing strategy, business development, and organizational leadership, enabling organizations to navigate change while delivering measurable results.

Known for her energetic and authentic leadership style, Bine is passionate about helping businesses and individuals reach their full potential. She regularly shares her perspectives on leadership, digital transformation, and creating workplaces where people, innovation, and performance thrive together.

Marta Florentyna Saratowicz

Data Strategy & Product Leader, Danske Bank

Data is only valuable when it enables better decisions and that’s exactly where Marta Florentyna Saratowicz focuses her work. As a Data Strategy & Product Leader at Danske Bank, she brings together data, technology, and business strategy to build products and capabilities that create lasting impact.

With experience spanning banking, retail, and digital transformation, Marta has led cross-functional initiatives in data strategy, governance, analytics, and product development. She is passionate about translating complex business challenges into practical, scalable solutions while fostering collaboration across teams and disciplines.

Known for her strategic mindset and hands-on approach, Marta believes that successful data organizations are built not only on technology, but on strong leadership, curiosity, and a shared commitment to continuous improvement.

Julianna Hauswirth

Senior Product Marketing Manager, Accutics

Julianna Hauswirth is a Senior Product Marketing Manager at Accutics, where she helps enterprise teams build trust in their marketing data. Her background spans client strategy, martech, analytics, adoption, and product storytelling, with experience supporting global brands in their data-driven transformation projects.

Throughout her career, Julianna has focused on building strong client partnerships while leading complex analytics and digital marketing projects. Previously at Dear Future, formerly IIH Nordic, she played a key role in managing the strategic collaboration with Google, supporting organizations in making better use of marketing technology, cloud solutions, and data-driven decision-making.

Beyond her client work, Julianna is an active contributor to the analytics community, regularly speaking at industry events and sharing practical perspectives on AI, marketing analytics, and digital transformation. She is passionate about making complex topics accessible and helping organizations turn data into impact.

Jomar Reyes

Founder, Brand Leadership Community

Jomar Reyes is the founder of the Brand Leadership Community, a Copenhagen-based platform that brings together professionals across brand, marketing, analytics and technology to share knowledge and build meaningful industry relationships.

Earlier in his career, Jomar worked at IBM and ACNielsen, gaining experience in business analysis, market insights and commercial strategy. He later served as Head of Business Development and Marketing at Digital Media World magazine and events, helping connect the marketing and media industry through content and conferences.

Today, Jomar focuses on building communities and platforms where practitioners can exchange ideas and learn from one another. As host of Brand Leadership Connect, he leads conversations with industry leaders exploring how brands grow through the intersection of strategy, technology and real-world execution.

In this episode

What happens when marketing, data, technology and creative teams need to work as one?

The conversation takes us into some of the questions many organisations are dealing with right now:

• Why are silos still so difficult to break?

• Can data bring an organisation together?

• Why does Martech not always make collaboration easier?

• Could AI change the way different teams work together?

• What can leaders do to build more trust?

• How do brands, agencies and technology partners work better together?

• And who gets to have influence when important decisions are being made?

These are just some of the questions that come up as the conversation unfolds.

Watch the episode and see where the conversation takes us.

About the BLC Brand Connect Webcast

The BLC Brand Connect Webcast brings practitioners, leaders and experts together for conversations about the things shaping modern brand leadership.

It is not a formal interview and it is not meant to follow a strict script. We start with a topic, bring together people with different perspectives and let the conversation develop from there.

The live webcast gives the BLC community a chance to join in, ask questions and be part of the discussion. The recordings then live on as podcast episodes, articles, video clips and other BLC content.

The idea is simple: bring good people together, ask interesting questions and see what happens.

Continue the conversation at Brand Leadership Connect

Some conversations are better continued in person.

Brand Leadership Connect brings together people from brand, marketing, data, technology and business to share experiences, meet new people and continue the conversations started through BLC.

If this episode gets you thinking, come and join us at Brand Leadership Connect in Copenhagen.

Explore Brand Leadership Connect

ON THE MOVE- Making Agency Partnerships Profitable

Thu, 10 Sep 2026 06:49:36 GMT

When Partnerships Become a Profit Problem

Agency partnerships are everywhere. But how many agencies actually know what their partner portfolio is worth?

In this episode of On The Move, Robert Johnson and Steen Rasmussen take a closer look at the business behind agency–technology partnerships — and ask a deceptively simple question: what are you investing, and what are you getting back?

From certifications and training to specialist resources, events and relationship management, partnerships come with real costs. Yet they are rarely treated with the same financial discipline as client business.

Robert and Steen explore why partnerships should be viewed as a P&L area, how productization can turn partner technology into a scalable source of value, and why having more partners isn't necessarily better. The real opportunity lies in understanding which relationships strengthen the agency's strategy — and which ones quietly drain resources.

The conversation also looks at the signals agencies should be watching: when to invest more, when to fix a partnership, and when it may be time to walk away.

A short, provocative conversation about agency economics, partner strategy and one question every agency leader should be able to answer:

What is our partner portfolio actually worth?

Analytics in the Age of AI: Why Fundamentals Still Matter. Featuring Simo Ahava

Mon, 31 Aug 2026 07:48:08 GMT

When answers become cheap, expertise becomes more important

The first episode of the Analytics DevNet Webcast tackles one of the biggest questions facing analytics professionals today: what happens to expertise when AI can increasingly generate code, analysis and answers almost instantly?

With analytics specialist and educator Simo Ahava joining Gunnar Griese, Steen Rasmussen and Jomar Reyes, the conversation moves beyond simple predictions about whether AI will replace analysts. Instead, it examines what practitioners need to understand if they are going to use AI responsibly and remain valuable as the technology evolves.

A central concern is the growing temptation to skip the difficult parts of learning. AI can already produce JavaScript, SQL, tagging configurations and explanations that previously required technical expertise. Simo acknowledges the productivity benefits, but argues that manually working through problems builds the mental models required to recognise when something is wrong.

That ability to question an apparently confident answer becomes increasingly important as AI-generated information spreads faster through organisations.

The fundamentals have not disappeared

Despite rapid technological change, much of the underlying work of analytics remains familiar.

Reliable measurement still depends on data quality, correct implementation, sound technical foundations and an understanding of what the organisation is actually trying to achieve. AI may accelerate parts of this process, but it does not remove the need for good inputs or human validation.

The discussion repeatedly returns to the principle that modelling and synthetic data cannot compensate indefinitely for weak real-world data.

Simo's position is therefore not anti-AI. He highlights useful applications including infrastructure optimisation, anomaly detection and reducing repetitive technical work. The argument is instead that AI should remove low-value effort while freeing practitioners to focus on more meaningful problems.

Analytics is also an organisational discipline

The conversation broadens into a critique of how organisations use analytics.

For decades, companies have invested in analytics while often separating analysts from the teams making everyday business decisions. Steen raises the problem of data becoming "negotiable" when stakeholders seek numbers that support an existing narrative.

Simo argues that analytics should not simply function as an answer-producing department. Data becomes valuable when it is integrated into organisational processes and decision-making.

The episode closes by connecting this philosophy to Analytics Dev itself. In a world where information and answers are increasingly available on demand, the hosts argue that interaction, peer learning and community become more valuable, not less.

Key Takeaway

AI can make analytics faster, but speed alone does not create expertise. The practitioners who remain valuable will be those who combine AI fluency with strong technical foundations, critical thinking, sound data practices and the ability to connect analytics with real organisational decisions.

Webcast: The Future of Organisational Transformation

Thu, 19 Nov 2020 11:46:04 GMT

Click here to see the full program

Future of eCommerce Webinar Series - D2C & Amazon

Tue, 14 Jul 2020 14:57:46 GMT

THE FUTURE OF ECOMMERCE

Direct to Customer & the Impact of Amazon

This webinar series explores how eCommerce has come of age, in the pandemic era eCommerce adoption will be redefining leading brands.

eCommerce giant Amazon has proven, at the Direct to Customer is a powerful model that consumers are coming to expect.

As this model is rapidly becoming a part of the new normal, we explore how adopting ‘direct to customer’ in a brand’s sales and marketing strategy will define the leading brands of tomorrow.

In this first webinar, talks from two highly experienced senior digital marketing professionals Emmanuel Arendarcyzk (UK/FR) former Google executive and founder of Zesta, as well as Markus Varsikko (FI) the leading authority on Amazon in the Nordics and founder of Dash Retail.