We all talk about breaking down silos. But how do you actually make it work?

Marketing, data, technology, product and creative teams often work in very different ways. They have different priorities, different tools and sometimes very different ideas about what success looks like.

In the first episode of the BLC Brand Connect Webcast, Jomar Reyes sits down with Bine Aagaard Johanson, Marta Florentyna Saratowicz and Julianna Hauswirth to talk about what happens when these different worlds come together.

How can data help bring people together instead of creating another silo? Why do organisations invest in Martech and still struggle to work together? What role can AI play? And what does leadership have to do with all of it?

The conversation also touches on trust, influence, collaboration and the role of women in technology, data and leadership.

It is an open conversation with different perspectives, real experiences and plenty of room to follow where the discussion goes.

Watch the first episode and join the conversation.

Meet the speakers

Bine Aagaard Johanson

Managing Director, Northern Europe, Jellyfish

Bine Aagaard Johanson is an accomplished digital sales and marketing leader with extensive experience across agencies, technology providers, publishing, and entrepreneurial ventures. Throughout her career, she has helped organizations accelerate growth by combining commercial strategy with digital innovation, customer-centric thinking, and strong leadership.

With a passion for building high-performing teams, Bine is recognized for creating people-first cultures where collaboration, trust, and individual empowerment drive both business success and long-term growth. Her expertise spans digital sales, marketing strategy, business development, and organizational leadership, enabling organizations to navigate change while delivering measurable results.

Known for her energetic and authentic leadership style, Bine is passionate about helping businesses and individuals reach their full potential. She regularly shares her perspectives on leadership, digital transformation, and creating workplaces where people, innovation, and performance thrive together.

Marta Florentyna Saratowicz

Data Strategy & Product Leader, Danske Bank

Data is only valuable when it enables better decisions and that’s exactly where Marta Florentyna Saratowicz focuses her work. As a Data Strategy & Product Leader at Danske Bank, she brings together data, technology, and business strategy to build products and capabilities that create lasting impact.

With experience spanning banking, retail, and digital transformation, Marta has led cross-functional initiatives in data strategy, governance, analytics, and product development. She is passionate about translating complex business challenges into practical, scalable solutions while fostering collaboration across teams and disciplines.

Known for her strategic mindset and hands-on approach, Marta believes that successful data organizations are built not only on technology, but on strong leadership, curiosity, and a shared commitment to continuous improvement.

Julianna Hauswirth

Senior Product Marketing Manager, Accutics

Julianna Hauswirth is a Senior Product Marketing Manager at Accutics, where she helps enterprise teams build trust in their marketing data. Her background spans client strategy, martech, analytics, adoption, and product storytelling, with experience supporting global brands in their data-driven transformation projects.

Throughout her career, Julianna has focused on building strong client partnerships while leading complex analytics and digital marketing projects. Previously at Dear Future, formerly IIH Nordic, she played a key role in managing the strategic collaboration with Google, supporting organizations in making better use of marketing technology, cloud solutions, and data-driven decision-making.

Beyond her client work, Julianna is an active contributor to the analytics community, regularly speaking at industry events and sharing practical perspectives on AI, marketing analytics, and digital transformation. She is passionate about making complex topics accessible and helping organizations turn data into impact.

Jomar Reyes

Founder, Brand Leadership Community

Jomar Reyes is the founder of the Brand Leadership Community, a Copenhagen-based platform that brings together professionals across brand, marketing, analytics and technology to share knowledge and build meaningful industry relationships.

Earlier in his career, Jomar worked at IBM and ACNielsen, gaining experience in business analysis, market insights and commercial strategy. He later served as Head of Business Development and Marketing at Digital Media World magazine and events, helping connect the marketing and media industry through content and conferences.

Today, Jomar focuses on building communities and platforms where practitioners can exchange ideas and learn from one another. As host of Brand Leadership Connect, he leads conversations with industry leaders exploring how brands grow through the intersection of strategy, technology and real-world execution.

In this episode

What happens when marketing, data, technology and creative teams need to work as one?

The conversation takes us into some of the questions many organisations are dealing with right now:

• Why are silos still so difficult to break?

• Can data bring an organisation together?

• Why does Martech not always make collaboration easier?

• Could AI change the way different teams work together?

• What can leaders do to build more trust?

• How do brands, agencies and technology partners work better together?

• And who gets to have influence when important decisions are being made?

These are just some of the questions that come up as the conversation unfolds.

Watch the episode and see where the conversation takes us.

About the BLC Brand Connect Webcast

The BLC Brand Connect Webcast brings practitioners, leaders and experts together for conversations about the things shaping modern brand leadership.

It is not a formal interview and it is not meant to follow a strict script. We start with a topic, bring together people with different perspectives and let the conversation develop from there.

The live webcast gives the BLC community a chance to join in, ask questions and be part of the discussion. The recordings then live on as podcast episodes, articles, video clips and other BLC content.

The idea is simple: bring good people together, ask interesting questions and see what happens.

Continue the conversation at Brand Leadership Connect

Some conversations are better continued in person.

Brand Leadership Connect brings together people from brand, marketing, data, technology and business to share experiences, meet new people and continue the conversations started through BLC.

If this episode gets you thinking, come and join us at Brand Leadership Connect in Copenhagen.

Explore Brand Leadership Connect