Brand Connect Webcast: The Future of Data Strategy: Personalisation, Privacy & AI | S01 EP05

Are we building data strategies around what technology makes possible, or around what customers and businesses actually need?

Organisations have become better at collecting, integrating and reporting data. But turning that data into better decisions and meaningful customer value remains a challenge. As AI changes how businesses use information, what should a modern data strategy prioritise?

In Episode 05 of the Brand Connect Webcast, host Jomar Reyes welcomes Matthew Brandt to explore the future of data strategy and the choices facing leaders across personalisation, privacy and AI.

Together, they will discuss what it takes to move from being data-driven to decision-driven, who should own data strategy and how organisations can prepare their data capabilities for AI.

The conversation will also question whether brands need a complete 360-degree customer view to deliver meaningful personalisation, or whether collecting less data and using it more intelligently could be a better approach.

Expect an open discussion about the organisational, cultural and technological challenges behind data strategy, and what business and brand leaders should prioritise for 2027 and beyond.

Join us live and bring your questions for Matthew and Jomar.